Instagram Marketing for Chiropractors
ChiroHDTV Provides Daily "Branded" (with Your Logo) Chiropractic Instagram Posts
direct to your Instagram page
Many of our chiropractic clients want to expand their presence on social media and most already have a Facebook page that is active (If you don't click here) but another way to boost your social media profile is through daily chiropractic Instagram posts. This web page will break down why you should be using daily chiropractic Instagram posts and some of the best practices.
FIRST, WHAT IS INSTAGRAM?
Instagram is a social network similar to Facebook & Twitter, with an “emphasis” on sharing related photos and videos. Instagram has over 1 Billion monthly users, 95 million photos are posted each day and those photos receive 1.6 billion likes. There is no denying that there is a clear opportunity here to gain exposure for your Clinic. The best news is that the only cost associated with this exposure is a small investment of time on your end.
HOW CAN INSTAGRAM BE BENEFICIAL FOR A CHIROPRACTIC CLINIC?
Daily chiropractic instagram posts are a way for a chiropractic clinic to connect with other small local businesses in your area. The recent “shop local” movement has helped create a strong network of relationships within communities. This provides an opportunity to reach more local people who need your help/services. Instagram makes it easy to create these connections with the use of hashtags. Tagging your posts will allow them to show up when someone searches for something like #backpain(yourcity) #Wellness(yourcity) or #nutrition(yourcity). This allows your posts to be placed in front of the right potential people and allows you to easily interact with other posts coming from your area and let them know who you are and what you do..
HOW CAN A CHIROPRACTOR USE INSTAGRAM?
Staying visible to current patients can certainly help with retention and it’s more cost-effective to keep a patient than to find a new one. This is nothing new. Sure, most chiropractic offices already send out newsletters and other informational emails to keep in touch with their patient base. Most also place general educational information on Facebook but unfortunately, these types of communication usually lack any LOCAL SEARCH connection. Instagram is the exact opposite. Posts often have very little in the way of informational content but the personal feel of a funny, behind-the-scenes picture or short testimonial is easily found via searches and can be priceless.
You can also position yourself as the community expert when it comes to health and wellness by posting chiropractic-related information daily to Instagram. This can be done with a short video or an infographic. Over time you build up trust with anyone who follows you, including people who may not be a patient in your office. In the future, when someone needs help with something, you are more likely to come to mind as an option to help with their issue since you have positioned yourself as a great resource over time. It’s definitely a long-term approach, but daily chiropractic instagram postseffective.
ChiroHDTV TYPES OF CHIROPRACTIC INSTAGRAM POSTS
On Instagram, there are many different types of posts. As a chiropractor, it is important to have a variety of different posts. Instagram’s main focus pictures, but there are many different types of pictures and themes you can post. We will break down a few of the daily chiropractic Instagram posts we do below but don’t be afraid to get creative. The account reflects your business and should allow your patients and potential new patients to get to know you a little bit better. This will help with patient retention.
One of the most popular daily chiropractic Instagram posts is a picture of a client getting an adjustment or a testimonial and in the post, you add their name and business via a hashtag and now you are connected with that local business and all of its followers. Most Chiropractors can see up to a couple of hundred people a day and that’s a couple of hundred business a day as well, so if done correctly and consistently your Instagram account can reach thousands in a very short period of time.
Another daily chiropractic Instagram post idea that you could do would be pictures of your staff. This wouldn’t have to be a behind-the-scenes type post. It could be a family photo of one of your staff members. Or, it could be a picture of you and your staff together. This will allow your patients to see a different side of you and your team, apart from the typical doctor-patient relationship. I recommend showcasing your hobbies. This will allow your patients to see another side of you, which allows them to build a more lasting relationship with you as well as potentially give you more things to talk about and build a deeper repour.
One daily chiropractic instagram post that is common among businesses on Instagram is an “influencer post.” This could be a post with someone a business sponsors or a famous person who happens to be a client, or a local sports team member. Then once you post the picture you can tag the business, famous person, team member and sports team in your post with an appropriate sentence, such as We had a XXXX football team athlete come in today for a visit today. Good luck this year! @sportsteamname. This will allow your daily chiropractic instagram posts to show up on the tagged page of the local person/business/team’s page as well as your own.
Giveaways, contests, and questions are another type of daily chiropractic instagram posts that your chiropractic office could do on Instagram. This can be anything from “Enter to win a free adjustment!” to “The winner will receive a $50 gift card to (Local Restaurant)” This is a great way to get a lot of interaction on your post, and to get patients involved. And lots of local hashtags. I mean, who doesn’t want a free adjustment?
You can also do daily chiropractic educational instagram posts. Many doctors are always stressing patient education, or posting inspirational quotes and Instagram can be a great way to keep patients educated, entertain, and enthused! I recommend only posting images or infographics and not prompting them to read a long passage. It can be a video of the doctor giving 5 quick tips, or it can be an infographic of 3 things to know about your back. The ideas and opportunities are endless here. Your creativity is your only limit!
The last daily chiropractic Instagram posts idea that I would like to give you is a simple motivational post. This can be a picture of a quote, or a cool picture with the quote in the description. These are always great for interactions with your patients. But, if you stick to these types of posts, your patients will lose interest. I recommend posting these every once in a while, to break up the trend of just pictures.
The daily chiropractic Instagram picture/video posts ideas are endless here, but the main goal should be to allow patients to see a different aspect of your chiropractic team than they would if they came into the office. Patients like this, and it allows them to connect with you and your local community. Also, it is a great way to show character!
You don’t need to use these post ideas on your chiropractic Instagram account. Feel free to come up with your own ideas and send them to us to CLEAN UP, SPELL CHECK, AND POST FOR YOU.
If you have any questions or want to run an idea by us, feel free to reach out to us.
THE MOST IMPORTANT ASPECT OF INSTAGRAM, IS YOU MUST HAVE AN ACTIVE ACCOUNT. This is critical as first impressions can never be changed!
ChiroHDTV makes sure your account is active and your desired information is posted daily. If you or your CA doesn't have the time, skill, desire, or patience to start and maintain an Instagram account then this is a perfect solution for you!
Let us create/refresh your Instagram account, post daily, run contests and select your hashtags all done for you!